這種無色策略在多個知名品牌中已初見成效。例如，Jel Sert 決定將其著名的冰棒產品改為透明無色，並透過包裝上的圖案來標示口味；而卡夫亨氏與百事可樂也開始在部分飲料與零食中去除色素。市場測試顯示，當食物的顏色被不透明包裝遮擋時，多數消費者更在意的是產品的真實風味，而非外觀顏色。
儘管去除顏色在成本與實作上具備優勢，但對於某些高度依賴視覺吸引力的產品而言，這仍是一場賭注。像開特力這種以特定顏色聞名的運動飲料，依然選擇投入大量時間研發穩定的天然色素。這顯示出食品產業在迎合無添加趨勢的同時，仍須謹慎平衡產品的視覺辨識度與消費者的期待。
As consumer demand for healthier foods grows and regulatory pressures mount, food manufacturers are facing the challenge of phasing out artificial dyes. While switching to natural colors is an option, these ingredients are not only expensive but also present numerous technical difficulties regarding shelf life and stability. Consequently, many companies are opting for a simpler route: removing color from their products entirely.
This colorless strategy has already shown promising results among several well-known brands. For instance, Jel Sert has decided to make its famous freezer pops completely clear, relying on packaging graphics to indicate flavor, while Kraft Heinz and PepsiCo are also stripping dyes from select beverages and snacks. Market testing reveals that when food color is hidden by opaque packaging, most consumers prioritize actual flavor over visual appearance.
Although removing color offers advantages in cost and implementation, it remains a gamble for products that rely heavily on visual appeal. Iconic beverages like Gatorade, which are famous for their specific hues, have chosen to invest significant time in developing stable natural dyes instead. This demonstrates that while catering to the clean-label trend, the food industry must carefully balance visual identity with consumer expectations.