美国正经历着前所未有的创业热潮。在2024至2025年间，美国月均新企业申请数量达到了45万份，相比2019年疫情前约30万份的月均水平大幅增长了50%。这一显著的增长表明，尽管面临高利率与经济不确定性，美国社会的创业热情与商业活力依然保持强劲。
人工智能技术的快速普及是推升本轮创业潮的核心驱动力。自动化工具极大地降低了开办企业的技术与资金门槛，使得缺乏技术背景的创办人也能轻松完成网站搭建和法规审查。根据Gusto平台的调查，使用AI辅助创业的创办人比例从2023年的30%翻倍增长至2025年的60%。然而，人口普查局的数据显示，预计雇佣其他员工的“高意向”企业申请比例从2019年的38%下降至2025年的30%，表明“单人创业者”（solopreneur）正逐步成为本轮创业潮的主力。
经济结构与劳动力观念的变化也促进了这一转型，约五分之一的新创业者表示追求灵活的工作时间是离开传统企业的主因。虽然部分机构担忧单人创业可能会削弱小企业的就业创造能力，但不少结合了AI的小微企业依然随着业务扩展而招募员工。经济学家指出，AI带来的效率红利正越来越多地流向地方会计师及独立卖家，在一定程度上逆转了一个世纪以来劳动力向大型跨国公司集中的趋势。
The United States is experiencing an unprecedented surge in business formation. Between 2024 and 2025, monthly new-business applications averaged 450,000, representing a 50% increase compared to the pre-pandemic benchmark of approximately 300,000 per month in 2019. This persistent rise underscores a fundamental structural shift in the American labor market toward self-employment and small-scale enterprise creation despite broader macroeconomic volatility.
Artificial intelligence serves as a key catalyst by substantially reducing the capital and technical expertise needed to launch a company. According to survey data from Gusto, the proportion of founders leveraging AI tools during business launch doubled from 30% in 2023 to 60% by 2025. However, data from the Census Bureau indicates that "high-propensity" applications—those likely to employ workers beyond the founder—fell from 38% in 2019 to 30% in 2025, signaling the rapid emergence of single-person "solopreneurs" supported by automated software.
Workplace preferences and tech-enabled efficiency are reshaping traditional employment patterns, with 20% of new entrepreneurs citing schedule flexibility over corporate employment as their primary motivation. While analysts debate whether solopreneurs will generate substantial payroll growth, evidence suggests many technology-enabled small businesses eventually expand their headcount as operations scale. This democratization of productive capacity suggests that value generated by AI is increasingly accruing to independent entrepreneurs rather than traditional corporate conglomerates.
Source: America has become an entrepreneur’s paradise
Subtitle: Etsy-sellers and small-town accountants are enjoying the fruits of AI
Dateline: 7月 30, 2026 05:36 上午 | New York