这一背景显示“末世准备”从被讥讽的偏执式囤积行为迅速走向主流。研究员克里斯·埃利斯称，美国约有2000万人属于“prepper”，2017年为1000万人，几乎翻倍；在线生存技能视频吸引了数以百万计的观看量，且美国每年为应急准备支出的总额被认为高达数十亿美元，说明增长趋势很明显。

防护掩体市场也在扩张，业内估计到2030年该行业规模可能突破1.75亿美元。阿特拉斯生存掩体公司（Atlas Survival Shelters）销售的掩体价格从25000美元到1000万美元不等，并称目前已有700多个家庭下单，本年预计销售量将翻四倍，该公司还为DIY人群推出“生存主义者的Home Depot”式配件线，而与伊朗战争有关的局势被称为促进业务增长。

另一家名为Vivos的公司在南达科他州改造战时掩体，打造其宣传为“地球上最大的生存社区”，租赁需签99年租约，首付款为55000美元，年“地租”约1100美元，并称已认领近300个掩体，但建设积压已放缓进度。与此同时，Vivos与南达科他州最高法院的租约争议已进入诉讼，其他客户也因未提供承诺的公共区设施起诉，公司还指出关税以及钢材和石油成本抬高了掩体价格，说明需求增长同时也受当前经济与法律摩擦制约。

The context shows prepping has moved from a mocked, paranoid form of stockpiling to mainstream preparation. Chris Ellis says about 20 million Americans now fit the prepper category, up from 10 million in 2017, while survival-skills videos pull in millions of views and annual U.S. emergency-preparedness spending is thought to run into the billions, indicating a strong upward trend.

The bunker segment is also expanding, with industry estimates that the market could top $175m by 2030; Atlas Survival Shelters sells bunkers priced from $25,000 to $10m, says it has orders from more than 700 households, expects its sales volume to quadruple this year, and added a DIY parts line branded as a “Home Depot for survivalists,” while the Iran war reportedly helped demand.

Vivos is building, in South Dakota, a converted-shelter network marketed as “the largest survival community on Earth,” with 99-year leases requiring $55,000 upfront and about $1,100 annual ground rent, and almost 300 shelters claimed but delayed by construction backlogs. At the same time, a Vivos lease dispute has reached South Dakota’s Supreme Court and other customers have sued over promised amenities, while tariffs plus higher steel and oil costs are pushing bunker prices up, showing present-day constraints as well as demand growth.

Source: The big business of survival bunkers

Subtitle: Another sign that prepping has gone mainstream

Dateline: 4月 16, 2026 04:16 上午 | CHICAGO