中国新一代年轻亿万富翁正在快速崛起，其特征与行为模式与早期依靠房地产或传统互联网起家的企业家截然不同。根据胡润研究院的数据，中国目前至少有30位年龄在40岁或以下的白手起家亿万富翁（包括今年年满41岁的DeepSeek创始人梁文锋），比去年增加了9位。在这批年轻富豪中，梁文锋随着DeepSeek最新一轮融资估值升至710亿美元，其个人净资产飙升至约380亿美元，超越了Anthropic与OpenAI的创始人。此外，超过三分之二的年轻亿万富翁通过消费品、电子游戏（如米哈游创始人刘伟）及饮品（如霸王茶姬创始人张俊杰）实现致富，泡泡玛特（Pop Mart）创始人王宁则凭借Labubu潮玩成为行业代表。
与以往需要数十年进行全球化扩张的传统企业家不同，中国新一代大亨创建的企业展现出前所未有的国际化扩张速度与出海依赖度。霸王茶姬在成立仅两年后便开设了首家海外门店，目前已在9个国家运营并在纽约上市；追觅科技（Dreame）约80%的销售额源自海外市场，Insta360同样高度依赖海外需求；泡泡玛特上一年度海外销售额超过20亿美元，占其总销售额的40%。这种出海热潮在一定程度上反映了国内消费疲软的现实压力，也凸显了新一代企业在国际市场上的高适应力。
这批年轻企业家在管理文化和公众形象上也表现出独特的低调与谨慎。他们普遍摒弃了过去由马云等传统科技巨头提倡的“996”加班文化，转而采取注重工作效率与心理健康的灵活管理方式。面对近年来国家对房地产和互联网行业巨头的监管整治（如农夫山泉创始人钟睒睒净资产从近千亿美元降至390亿美元，马云财富缩水八成）以及中美地缘政治摩擦，这群年轻富豪绝大多数拒绝接受中外媒体采访，极力避免公开亮相。这种极度低调的策略，使他们成为了中国历史上最具全球视野却也最为隐秘的企业家群体。
A new cohort of young Chinese billionaires is rapidly emerging with business models and management styles that contrast sharply with those of earlier real estate and internet moguls. According to Hurun, China hosts at least 30 self-made billionaires aged 40 or under, including DeepSeek founder Liang Wenfeng. With DeepSeek’s valuation reaching $71bn in its latest funding round, Mr Liang’s personal net worth has surged to approximately $38bn, eclipsing the fortunes of American AI founders. Over two-thirds of these young tycoons built their wealth in consumer goods, gaming (such as miHoYo co-founder Liu Wei), and beverages (such as Chagee founder Zhang Junjie), alongside Pop Mart founder Wang Ning.
Unlike traditional Chinese entrepreneurs who took decades to expand internationally, this new generation operates with rapid global reach. Chagee opened its first international milk-tea shop just two years after its 2017 founding and now operates across nine countries. Consumer-electronics firm Dreame generates roughly 80% of its sales overseas, while Pop Mart earned over $2bn in international revenue last year, representing 40% of its total sales. This aggressive foreign expansion reflects both domestic consumer market saturation and a heightened capacity to compete in global consumer sectors.
Management practices and public profiles among these young founders reflect a deliberate shift toward corporate low-profile strategies. Many have repudiated the intense "996" work culture advocated by tech pioneers like Jack Ma, favoring flexible work hours and burnout prevention. Amid regulatory tightening across tech and real estate—which saw Nongfu Spring founder Zhong Shanshan’s fortune fall from near $100bn to $39bn and Jack Ma lose 80% of his peak wealth—as well as heightened US-China geopolitical tensions, these young founders consistently avoid press interviews. This reticence has produced a generation of entrepreneurs that is simultaneously China's most globally integrated and its most enigmatic.
Source: And refusing to talk to the press
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Dateline: Jul 23rd 2026