越南在2025年迎来创纪录的外国旅客：国际旅客约2,120万人次，年增20%，超过疫情前2019年的1,800万人次高峰。这波反弹反映东南亚观光版图重新洗牌，部分需求从区域龙头泰国转向越南。

中国仍是越南最大客源，2025年中国旅客达530万人次，年增41.3%，并高于泰国的450万人次。报导指出，泰国因演员遭绑事件与边境冲突疑虑，导致中国旅客数走弱；另文提到泰国年度外国旅客放缓至约3,300万人次。

越南以政策拉动需求，包括对部分已开发经济体提供45天免签。欧洲客源成长明显：波兰+43%，英国、法国、义大利各约+20%，俄罗斯更达+197%。观光收入2025年超过1,000兆越盾（约380亿美元），2026年目标为2,500万外国旅客与逾1,100兆越盾收入。

Vietnam posted a record tourism year in 2025, welcoming about 21.2 million international visitors, up 20% year on year and above the prior peak of 18 million in 2019. The rebound signals a broader reshuffling in Southeast Asia’s tourism flows, with Vietnam gaining share at Thailand’s expense.

Chinese arrivals—Vietnam’s largest source market—rose 41.3% to 5.3 million, surpassing the 4.5 million Chinese visitors to Thailand. The context cites negative headlines and border-war concerns weighing on Chinese travel to Thailand, which also saw annual foreign arrivals slow to about 33 million.

Vietnam’s pro-tourism measures include 45-day visa-free stays for some developed economies, boosting Europe: Poland up 43% and the UK, France, and Italy each up about one-fifth, while Russia surged 197%. Tourism revenue topped 1 quadrillion dong ($38 billion) in 2025; the 2026 target is 25 million visitors and over 1.1 quadrillion dong.