苹果公司正准备重启其智慧家庭策略，以填补其生态系统中的重大缺口，并抵御生成式人工智慧时代来自对手的竞争威胁。该策略的核心是搭载 A18 晶片并配备萤幕的全新智慧家庭中枢 HomeView，同时还将推出升级版 HomePod mini 以及新款 Apple TV。此外，苹果与 LG 电子合作开发门铃、门锁及监控摄影机等平价配件组成「Apple Home Collection」，并借由升级后的 Siri AI 与 Matter 协议强化整合度，旨在加深既有使用者的生态锁定。
在硬体电脑与平板领域，苹果预计于十月下旬举行发表会，推出备受期待的首款触控萤幕 OLED MacBook Pro。新机型代号为 K114 与 K116，不仅支援触控与 macOS 系统优化，还导入了动态岛设计，机身重量也大幅减轻。同场活动预计还将亮相升级至 M6 晶片的常规款 MacBook Pro 与 iMac，以及搭载 A20 Pro 晶片、OLED 萤幕且售价显著提升的新一代 iPad mini，至于入门款 iPad 与 iPad Air 则预计留待 2027 年更新。
针对即将于十月下旬上市的首款折叠手机 iPhone Duo，苹果正全面动员零售通路展开盛大的展示推广计划，包含在纽约第五大道等旗舰门市部署超过百台展示机并设立特制的动态展示台。店内亦将运用创新的 MagSafe 比较底座与开箱前即可无线更新系统的 Presto 设备来提升顾客体验。然而，由于供应链面临严峻限制，iPhone Duo 上市初期的供货量可能相当有限，面临供不应求的挑战。
Apple is preparing to reboot its smart home strategy to close a critical vulnerability in its ecosystem and counter competitive threats in the generative AI era. At the center of this push is HomeView, a new display-equipped hub powered by the A18 chip, accompanied by an updated HomePod mini and a new Apple TV. Through a partnership with LG Electronics to deliver an affordable accessory suite dubbed the Apple Home Collection, alongside improved Siri AI and Matter support, Apple aims to solidify customer retention across its hardware universe.
On the computing and tablet front, Apple is gearing up for a late-October launch event headlined by its long-anticipated touch-screen OLED MacBook Pro models, code-named K114 and K116. These premium laptops feature a lighter design, a Dynamic Island interface, and touch-optimized macOS software. The showcase is also expected to feature M6-powered updates for the standard MacBook Pro and iMac, as well as a pricier OLED iPad mini featuring an A20 Pro processor, while budget and mid-tier iPad updates are deferred to 2027.
Ahead of the October retail release of its first foldable phone, the iPhone Duo, Apple is executing an extensive store showcase featuring over one hundred demo units at prime flagship locations and motorized opening-and-closing display fixtures. Retail outlets are also adopting side-by-side MagSafe comparative mounts and in-box wireless Presto update machines to streamline device onboarding. Nevertheless, acute supply chain bottlenecks indicate that initial inventory will be tightly restricted relative to anticipated consumer demand.