根据盖洛普最新民调显示，美国偶尔饮酒的人口比例今年维持在54%，与去年持平，这让近期面临饮酒率下降的酒类产业看见了止跌回稳的希望。

虽然饮酒人数比例不变，但每周平均饮酒量微幅上升至3.2杯。同时，由于健康意识抬头，高达51%的美国人认为酒精对健康有害。

受到疫情后饮酒率下降、健康意识提升以及大麻饮料等替代品增加的影响，包括百富门、莫尔森库斯及波士顿啤酒在内的多家酒业公司，近年来皆面临销售额与股价双双下滑的困境。

According to the latest Gallup poll, the percentage of Americans who occasionally consume alcohol held steady at 54% this year, matching last year's figure and offering hope to the alcohol industry that recent declines may be stabilizing.

While the proportion of drinkers remained unchanged, the average number of drinks consumed per week slightly increased to 3.2. Meanwhile, driven by rising health awareness, 51% of Americans now believe that alcohol is detrimental to their well-being.

Impacted by post-pandemic declines in drinking rates, growing health concerns, and the rise of alternatives like THC beverages, several alcohol companies, including Brown-Forman, Molson Coors, and Boston Beer, have experienced falling sales and stock market declines in recent years.